DIGITAL ADS SPECIALIST

Location: Terre Haute, IN

About Williamson Agency

Williamson Agency is a full-service marketing agency based in Terre Haute, Indiana, helping brands grow through bold creative, data-driven strategy, and meaningful storytelling.

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Position Overview

We’re looking for an analytical, creative, and data-driven Digital Ads Specialist to join our growing marketing team. This role is responsible for planning, executing, and optimizing paid advertising campaigns across multiple digital platforms. The ideal candidate is equal parts strategist and technician. Someone who understands how to use data and creativity to drive conversions, generate leads, and deliver real ROI for our clients.

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Key Responsibilities

• Plan, build, and manage digital ad campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other platforms

• Develop audience targeting strategies, keyword research, and ad copy to achieve client goals

• Continuously monitor campaign performance and adjust strategies for optimal results

• Create reports and dashboards to communicate campaign metrics, insights, and recommendations

• Collaborate with designers, copywriters, and strategists to develop cohesive, high-performing creative assets

• Manage ad budgets, pacing, and bid strategies across multiple clients and campaigns

• Stay up to date with the latest digital marketing trends, platform updates, and best practices

• Support overall digital marketing strategy, including SEO, retargeting, and conversion rate optimization
   

Qualifications

• Bachelor’s degree in Marketing, Advertising, or a related field (or equivalent professional experience)

• 2–4 years of experience managing digital advertising campaigns (agency experience preferred)

• Proven experience with Google Ads and Meta Ads Manager; certifications are a plus

• Strong analytical skills and proficiency with Google Analytics, Tag Manager, and/or Data Studio

• Excellent understanding of KPIs such as CTR, CPC, CPA, ROAS, and conversion tracking

• Detail-oriented with strong organizational and time-management skills

• Creative thinker with a passion for testing, learning, and continuous improvement
   

Nice-to-Haves

• Experience with LinkedIn Ads, TikTok Ads, or programmatic platforms

• Familiarity with A/B testing tools and landing page builders (Unbounce, Instapage, etc.)

• Basic understanding of SEO, email marketing, or marketing automation

• Google Ads and Meta Blueprint certifications
   

Why Join Williamson Agency?

• Collaborative and creative work culture

• Opportunities for growth and professional development

• Work with a diverse range of clients and industries